about & work




Luísa Lión, 24 year old fashion addict from Hamburg, living in Munich.
I am studying North America Studies and Communication at the LMU in Munich. Besides my studies I work in Social Media and PR.

I love travelling and exploring the world out there. I've been to over 40 countries so far and am  always planning new exciting trips. Another passion of mine is shopping. I admit it, I just can't live without it ;) You can also find me under TheLuisaLion on Youtube where I post my shopping haul vidoes. hair tutorials and follow me around videos.

I am a very optimistic and positive person, I am leo and believe in positive thoughts, hard work and karma.

Quote: Everything happens for a reason. Make the best of it.

Contact: (for collaborations and business inquiries please email my management) styleroulette@schoenstrasse.de

contact Luisa for personal questions: stylerouletteinfo@googlemail.com

In 2013:
- I was part of a German TV Show called 'Shopping Queen' on Vox for five days
- I won a magazine Campaign for Jolie Magazine which will be shot in summer
- I was featured in several fashion & lifestyle magazines as influential blogger & youtuber
- I was a speaker at Gothaer Event in Munich for the launch of their new Blog
- I was invited to the red carpet event Regenbogen Music Award by Skoda
- I was chosen as a jury member for ShopStyle's festival challenge
- I was the Fashion & Music reporter for Metzingen Outlet at their Festival in June
- I was the German blog embassador for Piaget and part of their 5 Senses Tour in Geneve in June
- I was the German blog embassador and special guests for Intimissimi Fashionshow in Verona
- I was part of the new Fashion ID online blogger campaign shoot and event in Vienna
- I will be Jury member and speaker at Mister Lady & Mädchen Blog Contest & Workshop in October
- I will be one of the speakers at Munich's biggest Media Days in October



In 2012:
- I was one of the faces for UNIQUE WAY's new video campaign
- I collaborated with the french High End Designer Shop Monnier Freres for their German market
- I will be part of a documentary on BR (German television) about people in the media (airs 7.1.2012)
- I wille be part of the German TV Show 'Shoppingqueen' (airs January 2012 on VOX)
- I'm an expert for the shopping platform Blissany.com where I am Top Seller among all celebrities
- I was representing the blogger section for fall trends in German Magazine JOY october issue
- I was invited to Vienna's Fashion Camp to talk about consuming and being a blogger
- Head of Social Media and Blogger Relation Manager at Blissany.com
- I collaborated with Skoda Germany in Paris for the Tour de France and in Frankfurt for their Citigo
- I attended several big events as a blogger such as Joy Trend Award, Schwarzkopf Workshop,
- Tiffany Anniversary Event, C&A Fashion Show, UNGER FASHION Event, Meet&Greet
- with Poppy Delevigne, Gina Tricot Showroom, Asos Showroom, Prada & Miu Miu Showroom

In 2011:
- I was invited to Berlin Fashion Week in summer to attend several shows, Hugo Boss Party, Michalsky Stylenight, Premiun and Bread & Butter
- I was invited by Diesel and L'Oreal as a representer for German Bloggers to Paris for the perfume launch of 'Loverdose'
- I was invited as  a blogger to the Movie meets Media Event
- I was invite to Berlin for a Beauty Blogger Meet & Greet with Boris Entrupp
- I worked as a freelance journalist at Art Basel
- I was invited to several showrooms and did several colaborations with different brands
- Fashion PR Editor at Gessulat / Gessulat
- I won a Styling Contest by Hallhuber
- I was in the finale for Amica.de Fashionweek Blogger Contest


Some of the brands I collaborated with are: Annika, Asos, BOLD Hotels, C&A, Chic Outlet City (Michael Kors, Valentino), Ciaté, Bowers & Wilkins, Bruno Premi, Cruciani, Cyrill Zen (La Biosthetique), Diesel, Dior (Beauty), Emeza (Michael Kors), Fashion ID, ghd, Gina Tricot, Hallhuber, Limango, Lookbookstore, L'oreal, L'Osteria,  Manhattan (Beauty), Mirapodo, Monnier Freres (3.1 Phillip Lim), Nelly.com, New One, New Yorker, Oasap, Otto, Outletcity Metzingen, Primark, P&C, Ray Ban, Rockkleidung, Romwe, Rossmann, Schuhtempel24, Schwarzkopf, Sheinside, ShopStyle, Skoda, Stella & Dot, Stylight, Sunglasseshop (Chloé), Tom Tailor, UNIQUE WAY, Zalando

Contact me for my media kit and advertisement opportunities - stylerouletteinfo@googlemail.com